Charleston, SC (PRWEB) January 26, 2012
According to the latest statistics from the International Society of Aesthetic Plastic Surgery (ISAPS), North America and Europe account for a combined total of 46% of all cosmetic procedures performed in 2010 and 12 of the top 25 countries with the highest total cosmetic enhancements. With over 8.5 million procedures performed between the two continents this past year, Dr. Ram Kalus, a plastic surgeon in South Carolina, says European and North American influences in aesthetic trends carry significant weight in the international market. Over the past few years, Dr. Kalus says he has seen a movement in cosmetic enhancement preference in the United States towards a more European aesthetic, specifically in breast augmentation in Charleston.
Having completed part of his plastic surgery training in Paris, Dr. Kalus says the European philosophy in aesthetic surgery has generally been structured on the ?less is more? principle, particularly with facelift and breast augmentation procedures. Paris plastic surgeon Dr. Bernard Mole confirms Dr. Kalus? observations, reiterating the perception that ideal beauty in France is geared towards natural-looking results. With breast augmentation, Dr. Kalus says European trends typically gravitate to smaller increases in cup size to achieve a more subtle enhancement, whereas cosmetic patients in North America have characteristically chosen higher profile implants. Similarly, compared to typical facelift procedures performed in the U.S., he says patients in France and other parts of Europe often choose a less extreme degree of tissue lifting. ?In Europe, there is generally a more understated appearance. Women, for example, tend to wear less makeup, and both men and women tend to be very private and discrete about any enhancement they might have undergone. Therefore, it is critical to leave the patient with an unoperated appearance.This is true for both face and breast surgery.?
However, Dr. Kalus also adds that he has witnessed more and more patients in the U.S. beginning to seek smaller procedures and more subtle changes in their appearance, an aesthetic trend he subscribes to at his practice. For his South Carolina breast augmentation patients in particular, he says he takes great care to provide the highest level of precision and a natural-looking appearance. As with all cosmetic procedures, Dr. Kalus says he recommends patients consult with a dedicated, board-certified plastic surgeon in addition to researching all available cosmetic options thoroughly before making any decision about plastic surgery. ?When one is selecting a plastic surgeon, it is not only critical to confirm they are board certified and well qualified, but the patient must also be comfortable with their aesthetic sensibility, and this can be reflected not only by that surgeon?s Before and After gallery, but also in his or her demeanor, office d
